Robin’s hope is to inspire all women to choose to live their lives with passion and purpose. In 2014, Robin founded the Robin McGraw Revelation Lifestyle Brand with a mission to encourage women to believe that it is not selfish to put themselves first, to understand that they deserve to embrace their own beauty, health, and happiness, and to know they must take care of themselves in order to take care of those they love.
In the brand’s first year, Robin partnered with the Home Shopping Network for an exclusive launch of her original skincare line. This debut broke all records, including new customers and “sold-out” sales, to name a few, on every appearance over a 24-hour time period ever held on the network.
In 2016, Robin launched Robin McGraw Revelation’s Luxury Skincare Collection, featuring daily and nightly regimens. Products are free of harmful sulfates, mineral oil, parabens, and chemicals. All products are also formulated without animal testing.
In addition to featuring effective formulations, the luxury line boasts beautiful packaging and inspiring names that are not only a reflection of the products, but are a nod to women embracing the beauty and fun of aging and living their lives freely, with passion and purpose. A motivational quote from Robin, hidden under the lid of each package, serves as reminder to women to feel empowered and to always live each day with a smile.
Robin’s products have been featured in The New York Times, Redbook, Allure, Los Angeles Times, People Magazine, and more. Products from Robin’s line were also recently named Beauty O-Ward winners in O, The Oprah Magazine Spring 2017 and Fall 2017.
With the launch of When Georgia Smiled: The Robin McGraw Revelation Foundation in October 2013, Robin set out to enact real change by creating and advancing programs that help women, children, and men escape domestic violence and sexual assault. In its first year, Robin created the Aspire Initiative, a free curriculum aiming to reduce the level of intimate relationship violence in the U.S. and instill the importance of bystander responsibility. Today, it is taught in schools across the country. Robin also launched the Aspire News app, a free, virtual life-saving smartphone app which is disguised as a current news app but allows users to easily alert selected contacts if they are in danger with a pre-typed or pre-recorded message. It was recognized on Capitol Hill by the National Health Collaborative on Violence and Abuse as one of the top two apps that are the most effective in the fight to end domestic violence, with over 500,000 downloads.
Robin is a founding board member of The Dr. Phil Foundation, National Spokesperson for Court Appointed Special Advocates for Children (C.A.S.A.), National Celebrity Spokesperson for the Girl Scouts of the USA, member of the American Red Cross National Celebrity Cabinet, 2015 America’s Mother of Achievement Award presented by American Mothers recipient, 2015 Crystal Award from Laura’s House recipient, 21st Annual Knock Out Abuse Gala hosted by CNN’s Wolf Blitzer honoree, Heart of Gold by the Starlight Foundation honoree, Big Heart Award by the Westside Children’s Center honoree, 2014 Woman of Distinction by the Girl Scouts of Greater Los Angeles and more.
A daily presence on Dr. Phil since its inception, viewers worldwide have embraced Robin's contributions to the show; whether she’s discussing her experiences as a woman, wife, mother and now, grandmother, or dealing with issues that women encounter in every phase of their lives. Robin has been to every taping of more than 2,500 shows.
Robin is a highly sought-after public speaker. Most notably, she was a featured speaker at Oprah Winfrey’s O You! event in 2012 and embarked on a year-long tour as keynote speaker for the Women of Faith Presentations. Robin has been featured multiple times on The Doctors, The Today Show, The Oprah Winfrey Show, The View, Rachael Ray, Home & Family, Entertainment Tonight, and many more.
Robin’s first book, Inside My Heart: Choosing to Live with Passion and Purpose, debuted at #1 on The New York Times bestsellers list, a spot Robin claimed again with the release of What’s Age Got to Do With It?. Robin has since released From My Heart to Yours: Life Lessons on Faith, Family and Friendship and Christmas In My Home and Heart. More than 2.5 million copies of Robin’s books have sold through Amazon, Barnes & Noble, and other top retailers.
Robin and Dr. Phil, whom she fondly refers to as “Phillip”, have been married for more than 41 years and have two sons, Jay Phillip and Jordan Stevens. Robin continues to make her family, which now includes daughter-in-law Erica and two grandchildren, Avery Elizabeth and London Phillip, the priority in her life.