A daily presence on the Dr. Phil show since its inception, viewers worldwide have embraced Robin's contributions to the show; whether it be discussing her experiences as a woman, wife, mother and now grandmother, or dealing with issues that women face in the many phases of their lives.
In April, 2014, Robin launched the Robin McGraw Revelation Lifestyle Brand with a mission to encourage women to believe it is not selfish to put themselves first and to know that they deserve to embrace their beauty, health and happiness, and that they must take care of themselves so they can take care of those they love.
With the launch of When Georgia Smiled: The Robin McGraw Revelation Foundation, Robin set out to enact real change by creating and advancing programs that help victims of domestic violence and sexual assault live healthy, safe and joy-filled lives. The foundation launched in October 2013 with the introduction of its' inaugural program, The Aspire Initiative, a domestic violence program which aims to reduce the level of intimate relationship violence in the US and instill the importance of bystander responsibility. The initiative includes a potentially life-saving free smartphone app, Aspire News, that allows the user to create pre-written text or voice messages to be sent to designated numbers (911 or other chosen contacts) with just the tap of a button. Aspire News has already had nearly 300,000 downloads and was recognized on Capitol Hill by the National Health Collaborative on Violence and Abuse as one of the two apps in 2014 most beneficial in the fight to end domestic violence.
Robin is a founding board member of The Dr. Phil Foundation, national spokesperson for C.A.S.A. (Court Appointed Special Advocates for Foster Children), and a member of the American Red Cross National Celebrity Cabinet. In 2014, Robin was named the National Celebrity Spokesperson for Girl Scouts of the USA.
Robin’s hope is to inspire all women to choose to live their lives with passion and purpose. In 2014, Robin teamed with HSN for an exclusive launch of her skincare line. This debut broke all records, including new customers and “sold-out” sales, to name a few, on every appearance over a 24 hour time period) ever held at HSN, which proves that women believe in Robin and her authenticity. The original skincare launch consisted of 5 products, in which Robin was involved with their creation every step of the way. It was important to her that the products were both affordable and effective. In the fall of 2016, she will be expanding the collection to a total of 14 new, cutting-edge products. In addition to her skincare collection, Robin created a fragrance line, “Georgia” in honor of her mother. Shortly thereafter, she launched the Avery Lasting Love Lip Gloss collection, named after her granddaughter and the “Light of My Life” candle collection, each named after all of the special men in her life. Most recently, in 2015 came the launch of the “Me O’ My” collection, with each product inspired by her grandchildren. The line has been so well received, she is adding 6 new products in 2016 and 2017, along with brand new clothing, kitchen and dining accessories, bath and bedding and much more!
Robin has been embraced by viewers worldwide on Dr. Phil and has been at every taping of over 2,500 shows. Robin is a highly sought-after public speaker, whose notable appearances include being a featured speaker at Oprah Winfrey’s O You! event in 2012 and a year-long tour as keynote speaker for the Women of Faith Presentations. Robin has been featured multiple times on The Doctors, The Today Show, The Oprah Winfrey Show, The View, Rachael Ray and many more.
Robin’s first book, Inside My Heart: Choosing to Live with Passion and Purpose, debuted at #1 on the New York Times bestsellers list, a spot Robin claimed again with the release of What’s Age Got to Do With It? Over 1.5 million copies of Robin’s books have sold through Amazon, Barnes & Noble and other top retail channels.
Robin and Dr. Phil, whom she fondly refers to as “Phillip”, have been married for 40 years and have raised two sons, Jay Phillip, 36 and Jordan Stevens, 29. Robin continues to make her family, which now includes daughter-in-law Erica and two grandchildren, Avery Elizabeth and London Phillip, the priority in her life.